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Brand News: Apple, Wal-Mart, Ford, Heineken, IHG, Ann Taylor, Kraft, P&G, Pabst

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Apple (AAPL) has sold more than two million iPad tablet computers since its launch on April 3rd. Techcrunch 5/31/10 

Wal-Mart (WMT) is cutting prices an average of 30 percent on 22 foods and other essentials, restoring brands it previously dropped, and replacing trendy clothing with basic styles to reinforce their brand positioning and fight competition from dollar stores, local grocery chains and other big box retailers. Huffingtonpost.com 5/29/10
 
Ford Motor Company (F) says it’s reviewing its portfolio of brands and specific nameplates but won’t confirm it plans to kill the Mercury brand. LAtimes.com 5/29/10
 
A key attraction of Procter & Gamble’s (PG) purchase of Natura Pet Products is thought to be access to Natura’s distribution channel of independent pet stores. But pet supply retailers have taken to social media to protest that the buy will adversely affect them. Advertising Age 5/29/10
 
Heineken has launched "Your Heineken", enabling European consumers to personalize Heineken sleeves with provided photography/images, see 3D visualization of their creation and order the six-pack of Heineken. Mediabistro 5/28/10
 
When guests check in at Intercontinental Hotel Group (IHG) brands – Holiday Inn, Holiday Inn Express, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn Club Vacations, Staybridge Suites or Candlewood Suites – on the Gowalla mobile social network via their mobile phone between now and Aug. 31, they receive “Hit it Big” rewards including loyalty points, double air miles, retail gift cards, etc., to promote IHG’s loyalty programs. Mobile Marketer 5/28/10
 
Time Warner and NBC Universal do not plan to convert their existing Flash-authored videos to HTML5 format so they can be viewed on Apple’s new iPad. PCMag.com 5/28/10
 
Ann Taylor (ANN) apologizes for altering images of models on their web site to make them appear perfectly shaped and unnaturally slender. Jezebel via BrandFreak 5/28/10
 
Kraft (KFT) is targeting women 35-54 with their recently launched Sandwich Shop brand of flavored, restaurant-inspired mayonnaises. Brandweek 5/27/10
 
Procter & Gamble (PG) has relaunched the Pantene brand with a new campaign and a contest that announced the “First Reality TV Hair Star,” during NBC's season finale of The Biggest Loser: Couples. Brandweek 5/27/10
 
Pabst Brewing Co., the maker of Pabst Blue Ribbon and Schlitz, will be sold to food investor C. Dean Metropoulos. Pabst Blue Ribbon is seeing a resurgence in popularity 20-somethings. HuffingtonPost.com 5/26/10
 
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